PepsiCo & their IPhone app giving guys tips on picking up girls for s–

By: Steve Huston

“Can a company have a positive impact on the planet?â€ÂÂ  That’s the question asked on PepsiCo’s website as they tout their own environmental accomplishments.  While PepsiCo boasts of their impact on the planet, their impact on our culture is a constant flow of contamination. We’ve reported in recent months of PepsiCo’s unyielding promotion of homosexuality and gay marriage.  Our friends at American Family Association developed a boycott petition that lists the numerous ways in which PepsiCo has relentlessly pushed the homosexual agenda.  http://www.boycottpepsico.com/pdfs/pepsi_paper_petition.pdf Let me recount just a few of the ways.  PepsiCo continues to give large amounts of financial support to homosexual organizations such as the homosexual Human Rights Campaign (HRC) and Parents and Friends of Lesbians and Gays (PFLAG); PepsiCo gave thousands of dollars to join the National Gay and Lesbian Chamber of Commerce, an organization that lobbies for homosexual marriage; and PepsiCo sponsors “gay prideâ€Â parades across America, including New York, Atlanta, Dallas, Phoenix and Cleveland.  Within the corporation itself, PepsiCo requires all employees to attend sexual orientation and gender identity diversity training where they are taught to accept homosexuality. PepsiCo is definitely having an impact on our culture – but it’s far from positive.  Now they are at it again.  The Wall Street Journal reports on a lewd and offensive iPhone application PepsiCo has developed which gives guys tips on picking up girls for sex and then encourages them to post details of their sexual conquests online.  (see article below) ************** Energy Drink iPhone App Gets Anger Flowing Wednesday, October 14, 2009 Energy drinks are meant to be edgy and cool, and drunk by young men. So PepsiCo Inc. decided to release an Apple iPhone application for its Amp Energy drink to appeal to guys out on the prowl. Now the snack and beverage giant is facing a storm of criticism for "Amp Up Before You Score." The app, released last Friday, purports to help men pick up any one of 24 types of women, such as the "sorority girl," "cougar," "rebound girl" or "punk rock girl." Users can choose the type of woman they have their eye on, then get coached on facts that might be useful, such as computing a carbon footprint to impress "the treehugger." Suggested pick-up lines can be risqué. To pick up "the artist," the app recommends the following line: "You know the Mona Lisa has no eyebrows. I wonder what else she shaves." The app then takes the coaching a step further, encouraging users who "score" to post details such as name, date and comments, for their pals via Facebook and Twitter. Hundreds of people have criticized the app via Twitter, saying it contributes to the objectification of women. Adfreak.com, a sister site of trade publication AdWeek, asks, "Does anyone not dislike Amp's iPhone app?" PepsiCo apologized in a Twitter feed, saying, "Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it's in bad taste & appreciate your feedback." When asked if PepsiCo might pull the app, a spokesman said the company is looking at the situation and evaluating its options. The spokesman said the application is meant for iPhone users who are older than 17. "The application was designed to entertain and appeal to AMP's target," the spokesman said. "We'll continue to monitor the feedback from all parties and act accordingly." Amp—which like most other energy drinks is packed with caffeine, sugar, vitamins and amino acids—has tried to be daring with its advertising. During the Super Bowl 2008, the brand aired a commercial that showed a fat man who, to start a stalled car, attaches jumper cables to his nipples and chugs the drink.  … http://online.wsj.com/article/SB10001424052748703790404574471522737925470.html ************* As revolting as this is, it is equally reprehensible that PepsiCo is playing coy and refusing to pull the offensive application.   Their corporate actions indicate their alignment – and it’s not with promoting a culture of common decency.  Rather, by choosing to demean women, undermine the institution of marriage, and promote illicit behavior, PepsiCo has proven they are a company not worthy of support. Contact PepsiCo and let them know their products will no longer be found in your shopping cart.  PepsiCo products include Pepsi soft drinks, Frito-Lay chips, Quaker Oats, Tropicana, and Gatorade. 700 Anderson Hill Rd. Mrs. Indra Nooyi, Chairman and CEO Purchase, NY 10577-1444 Phone: 914-253-2000 Fax: 914-253-2070 Email:  investor@pepsico.com – Lynn Tyson, Senior Vice President, Investor Relations email:  pepsicomediarelations@pepsi.com email form:  http://cr.pepsi.com/usen/pepsiusen.cfm?time=1212488 ==================================== American Decency Association Bill Johnson, President P.O. Box 202 Fremont, MI 49412 ph: 231-924-4050 www.americandecency.org http://www.twitter.com/billwjohnson

---