Blasphemy is NOT Sweet

By: American Decency Staff


There have been names that I have loved to hear,
But never has there been a name so dear
To this heart of mine, as the name divine,
The precious, precious name of Jesus.

    Jesus is the sweetest name I know,
   And He’s just the same as His lovely name,
   And that’s the reason why I love Him so;
   Oh, Jesus is the sweetest name I know.

So goes the first verse and chorus of a favorite hymn of many, Jesus is the Sweetest Name I Know.

Christians love the name of Jesus, and rightfully so. “…There is none other name (Jesus) under heaven given among men, whereby we must be saved” (Acts 4:12); there is only “one mediator between God and men, the man Christ Jesus” (I Tim. 2:5); no man comes to the Father, but by Jesus (Jn. 14:6); and the list of gratitude for, and in praise of, Jesus is literally endless.

So, when an ice cream company takes the sweet and precious name of Jesus, uses it vainly for their product (“Sweet Jesus” ice cream), and blasphemes the precious name of Jesus in its advertising by tying it to “…Satanic symbols interspersed throughout the ads, such as upside-down crosses, lightning bolts, skulls, roaring wildcats, and images that suggest vampires and blood” (WND Reports) it should move the Christian. How so, one may wonder?

It should move the Christian to broken humility; “but for the grace of God go I.” It should cause the believer to tremble at the judgment of God upon the ungodly and upon the nations where such things can go unchecked. (Ps. 119:119-120 “Thou puttest away all the wicked of the earth like dross: therefore I love thy testimonies. My flesh trembleth for fear of thee; and I am afraid of thy judgments.”) Finally, taking the sacred name of Jesus and applying it to profane and blasphemous things should cause a righteous indignation, a holy anger to arise within those who love the sweet name of Jesus; it should make us want to speak out and to do something.

Blasphemy and mocking the Christian faith is the worst of it; but their advertisements are troubling in other ways as well. Some of the children in the ads look abused while others are sexualized, perhaps pandering to pedophiles and definitely attacking both the innocence of Jesus and of children.

This Canadian ice-cream chain was founded in 2015 and now has 19 locations in Canada, and one at the Baltimore-Washington International Airport. It has plans to open in other U.S. locations, such as the Mall of America in Minneapolis.

Their webpage states, “Our name was created from the popular phrase that people use as an expression of enjoyment, surprise or disbelief. Our aim is not to offer commentary on anyone’s religion or belief systems, our own organization is made up of amazing people that represent a wide range of cultural and religious beliefs.” Regardless of their disclaimer, their disrespectful and distasteful advertising does indeed make commentary on the Christian religion.

Let your voice be heard regarding this Canadian ice cream shop, especially as it tries to gain a foothold in America. Express your love for Jesus and your abhorrence at the misuse of His sweet and lovely name.  Act NOW! Write to the owners through the company’s parent company by emailing or speak to them by calling 647-888-8420.


Former Terrorist Kamal Saleem will be the featured guest to talk about his true life experiences growing up in the Islamic community and speaks about his former life as a hired terrorist against the United States. But the true God had other plans. Now his life’s focus is not only to share the love of Christ with Muslims, but also to wake-up America and the body of Christ regarding the clear and present danger radical Islam imposes upon our faith and our way of life. Kamal has been a guest on CBN, TCT, John Ankerberg and Fox News. He has spoken in much of the United States as well as several other countries.  He has just recently returned from a speaking engagement in Israel.

Hear Kamal Saleem at:

Friday, April 6  Each man will have ½ hour to speak with remaining time for Q & A
Senator Pat Colbeck– Philip Haney – Kamal Saleem
First Baptist Church
3185 N Williamston Rd
Williamston, MI

Saturday, April 7
A.C.T. Consortium – Affecting Culture with Truth
Senator Pat Colbeck– Kamal Saleem—and others
9:00AM – 4:00PM
Grand Haven Community Center
421 Columbus Ave.
Grand Haven, MI 49417

Sunday, April 8
Cross Fire Church – 9:30AM Pastor Keith
4780 Cornfield Dr.
Cedar Springs, MI 49319

Sunday, April 8
Grandville Bible Church – 6:00PM
4122 44th Street SW
Grandville, MI 49418

Friday, April 27,2018 (7 PM – 9 PM) at American Decency Association (203 E. Main, Fremont)


Saturday, April 28, 2018 (9 AM—Noon) at Double Tree in Grand Rapids (4747 28th St. SE)

William Federer (historian, author, and noted speaker) will be helping us to answer the question: Will Freedom Rise Again?

Join us and learn:

·         God’s Sovereignty pre-America, founding America, and coming America

·         How America could turn 180 degrees in so many areas

·         America’s historical and contemporary relationship with Islam

·         Can we turn 180 degrees again? How?

Reserve your seat NOW!We are expecting to be filled up at both locations and walk-ins won’t be allowed due to limited seating. Call (231) 924-4050 to guarantee your reservation today!

To support our efforts please click here or mail your gift to American Decency Association (ADA), PO Box 202, Fremont, MI 49412. 

American Decency Association is a member of the Evangelical Council for Financial Accountability. 


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Fremont, MI 49412
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