Touchdown for Life!

By: American Decency Staff

Doritos unintentionally scored a touchdown for the prolife movement, as their commercial aired during the Super Bowl.  In their short ad, a couple is having an ultrasound of their unborn baby while the father is eating Doritos, only to notice that the image of his child keeps reaching for those tasty corn chips.  Fed up with daddy’s play, the mom grabs the chip and throws it across the room.  This act of frustration ends with everyone yelling as the child within the womb makes a hasty exit, chasing after daddy’s snack. To view this humorous ad, click here.

Abortion advocate, NARAL, quickly attacked the ad, with a tweet, claiming it “humanized fetuses.” 

Really?  Humanizing fetuses?  What would they expect the baby to look like, a giraffe?  Human men and human women have (drum roll please) baby humans!  Inside the womb or out, the baby is (drum roll again) human.  Having an abortion doesn’t keep you from being a mother or father; it just makes you the parent of a dead human baby. As a matter of fact, the connection between pregnant women seeing their unborn baby on an ultrasound and deciding against having an abortion is so strong, NARAL and Planned Parenthood consistently try to hide the fact that the “fetus” is a real baby. 

Pro-life advocates know this too; that’s why many of them push for laws that would ensure abortion providers show an ultrasound of their unborn baby to those who desire an abortion, and have a conversation about it. The Henry J. Kaiser Family Foundation reports the “State Ultrasound Requirements in Abortion Procedure” as of October of 2015. To see this report in chart form, click here.

The simple fact is, we are “fearfully and wonderfully made.” (Psalm 139:14) We are created beings whose purpose is to bring glory to our Creator. A denial of the truth doesn’t change the facts; for that matter, NARAL and others can try to deny these truths, but God’s truth is not subject to man’s opinion.  Many would like to foolishly replace our Creator with random chance or evolutionary process, thereby having reason to reject their responsibility to God. But when you look at the complexity of the human body and the intricacy with which it is formed in the womb, that kind of thinking just doesn’t make sense.  It’s as though God has His hand in every cell division, places every building block on each DNA strand, and breathes into each womb-encased baby, a living soul.

To think of each person we come across as a creative act of God should put them in a whole new light for us.  It should also make it easier to see the necessity of fulfilling our responsibility to the Creator and to know that He has a plan and purpose for each of us. 

God knew the prophet Jeremiah before he was formed and had a purpose for him before he came out of the womb (Jeremiah 1:5). Strong man Samson was called to be a Nazarite and a deliverer of his people while yet in his mother’s womb (Joshua 13:5).  Psalm 127 teaches that the fruit of the womb is a reward. And the Apostle Paul also speaks to being called by God from his mother’s womb (Galatians 1:15).  In God’s eyes, these are obviously real human babies, not just blobs of tissue or clumps of cells.

Perhaps what is most ironic about this ad, and the tweet which followed, is the true story behind what inspired the Doritos Super Bowl commercial. It’s about a man named Peter and his newborn son Freddy.  Now, for the rest of the story according to the Catholic News Agency blog:  “Turns out, the image is more than just realistic. It’s actually real. (With computer-generated movement, of course).  On the Doritos’ Super Bowl campaign website, we find the backstory inspiring the creator, an Australian man named Peter:

‘Peter recently had his second child, Freddy, who’s now nine months old. When he was with his wife getting an ultrasound during the pregnancy, an idea popped into his head – wouldn’t it be funny to have a little fun in the hospital room, where everyone is supposed to remain poised, calm and collected. The baby in the ultrasound image is Freddy himself – of course with the help of a little camera magic.’

So the fetus that NARAL accused the commercial of “humanizing” – that’s a little boy named Freddy.”

Perhaps for NARAL, the real issue is that Doritos, inadvertently as it was, brought to light what most abortion mills, Planned Parenthood, and NARAL would rather keep in the dark—an ultrasound image—because that living image showed babies in the womb are just that…human babies and not just clumps of tissue!

Freddy, a real, human, baby boy, through a Super Bowl ad, was seen by an average of 111 million people.  His first “picture,” that of an ultrasound, has made quite the fuss amongst those who would have no problem ending his life in the womb.

If NARAL thought that this ultrasound “humanized” the baby, they should be grateful that the producer of this ad didn’t use a 3-D ultrasound image. ANYONE who would see one of those images couldn’t deny the fact that the baby in the womb is an actual human being.

Pray that this ad won’t just sell more chips or just make some people upset; pray that it will open many eyes, making the womb a safer place to be.


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