AFA continues to target Target

By: American Decency Staff

This past April when Target announced their new restroom/dressing room policy, allowing “transgenders” to use the room which corresponds with their “perceived” gender, the American Family Association (AFA) was quick to respond.

Pointing out the inherent dangers of such a policy and asking Target to reverse this anti-privacy policy, AFA began a boycott against this national chain when it wouldn’t listen to reason. When over one million people had signed the boycott and Target was feeling it financially, AFA asked them to reverse this policy at a shareholders’ meeting. Target still insisted on putting America’s women and children at risk; so AFA continued the boycott.

Since this transgender policy was put in place, abuse in Target stores has been reported from different states: New Hampshire, Texas, Idaho, Massachusetts, and other such cases have been reported where similar policies have been adopted.

With now over 1.4 million boycott signatures, Target doesn’t seem to mind losing money. They continue to hold fast to their policy, predicting that they will continue to lose even more money in the near future, according to the Wall Street Journal. 

Al Mohler reports on this during his 8-23-16 news commentary, The Briefing:

“Sales at established stores fell for the first time in more than two years and warned of further declines,     signs that Chief Executive Brian Cornell’s turnaround push has stalled.

“Fewer shoppers visited the company’s locations. Target cut its annual profit target and warned that same-store sales would be flat to down 2% for the fiscal year.”(Quoting WSJ)

Now let’s look at those numbers a little more closely. During the period of immediate consideration, the total sales, retail sales, at Target’s 1800 stores, fell 1.1%. Now just do the math. That’s an enormous amount of money. To put it a little more graphically, if a company lost 1.1% of its retail operation every quarter, it would begin to shrink visibly before our eyes. Keep in mind the fact that Target, on the very same day that it announced the bathroom change, it also announced that even worse sales figures may appear in the next two quarters with a fall of about 2%. Add that up. That’s at least 3.1% in a matter of three quarters in a single year.

In addition to losing money, another WSJ articlestates, Target “will spend $20 million to add a private bathroom to each of its stores by next year…”

This is NOT a solution and does nothing to change their policy or prevent men and potential sexual predators from entering women’s restrooms and dressing rooms.Target continues to discriminate against the majority of their shoppers, holding fast to its “transgender” policy. They continue to put our women and children in harm’s way; and AFA continues to drive forward its boycott.  Thank you AFA!

Sign AFA’s boycott lettertoday, joining over 1.4 million conscientious Americans.

Already signed? Take action on this important topic in other ways. Click here.

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