Chevrolet Shows ‘The New Love’ In Values Commercial For Sochi

By: American Decency Staff

“#TheNew” ad not-so-subtly sticks it to the Olympic hosts over their anti-gay-activism laws and sets up Chevrolet as an unlikely provocateur in the ongoing uproar over Russian societal discrimination against homosexuals that is bound to be a strong backdrop to whatever actually happens on the ski slopes and ice rinks of Sochi.

A quick cut in the ad depicts a gay couple enjoying their wedding and holds it out as an example of what the ad calls “the new love.”

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