Burger King sells gay pride Whopper

By: American Decency Staff

Quoting USA Today:

Burger King has concocted yet another way to have it your way: a gay pride burger.

The Proud Whopper, as it’s called, comes wrapped in a rainbow colored wrapper with this inscription: “We are all the same inside.” It will be sold through Thursday at one Burger King restaurant on San Francisco’s Market Street, that was at the heart of the route for last weekend’s 44th annual San Francisco Pride Celebration & Parade.

Burger King on Wednesday morning at 8 a.m. EST plans to post a two-minute video about the Proud Whopper on its YouTube channel.

“It showcases who we are as a brand,” says Fernando Machado, senior vice president of global brand management at Burger King. “It shows how we, as a brand, believe in self-expression.” …
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My comment:

Several years ago now I remember having a conversation with a high level executivewith Burger King thanking him for the reality that they were keeping Burger King away from advertising on some of the godless television programs of the day. 

Burger King leadership,  then, had Christians in high places.  I was told that by a lady who attended the same church as two individuals who had attended her church before moving to Miami to take leadership positions with Burger King. 

That was then and now is now.  Though that influence was short-lived, I’ll never forget the fact that a Christian influence was being felt in Burger King decision-making. 

Now you have Fernando Machado, senior vice president of global brand management at Burger King saying:  “It shows how we, as a brand, believe in self-expression.”

It’s perplexing really why a corporation doesn’t have what seems common sense just to maintain a position of staying out of the culture wars. 

There are still millions of Americans who oppose unnatural, same sex marriage – godless marriage.

This decision by Burger King to promote a gay pride burger – their most popular selling burger, The Whopper, in a rainbow colored wrapper stating “We are all the same inside” and using it for a propaganda piece – shoving an agenda – is nothing short of foolishness.

“The fear of God is the beginning of wisdom” may not be on the radar of Fernando Machado but certainly it is on the radar of many customers who on occasion pick up a BK Broiler, or a Whopper, etc.. 

One person stated it this way:   I believe in self-expression as well. Think I've had my last BK meal.

Increasingly I realize that on these kind of issues,  non-believers largely shape the direction a corporation will go. 

The influence of the programs and advertisement messages that they underwrite, is significant in its shaping of culture and mores. 

Depictions endorsing sinful behaviors and lifestyles can and do foster degradation.

God blesses a people, a nation whose God is the Lord.  He curses those who dishonor Him. 

Quoting:

One gay rights activist says BK is doing the right thing. “Whenever a company comes out in support of gay people, it makes a difference,” says Jordan Bach, a consultant to corporations on gay rights issues and a GLAAD media partner. “But when it’s done right—when it’s done with a campaign that shows the company understands diversity and really believes in the profound acceptance of other people—that sort of marketing can change minds and hearts at the deepest level.”

For the moment, Burger King has no plans to broaden the promotion, Machado says, but notes, “we may consider something even bigger later on.”

As for the wrappers, he says, they’ve already become collectibles. “Customers were folding the wrappers and taking them home with them,” he says. Pretty soon, he says, they’ll probably show up on eBay.

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Many will just read this and say oh my.  Burger King needs to hear from tens of thousands of us.  To let your voice be heard click here and/or call Burger King at: 305-378-3000.

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