‘Stop portraying teens as sexual objects’: Victoria’s Secret sparks backlash from parents over ‘Bright Young Things’ slogan

By: American Decency Staff

 

A new Victoria's Secret slogan for its PINK line has sparked a backlash from parents who believe it is targeting teenagers rather than college age students.

 

The Bright Young Things campaign was launched to tie in with Spring Break, however many understood it to be a brand new collection aimed at tweens and teens.

 

Parents took to the Victoria's Secret Facebook page to complain, accusing the lingerie giant of 'sexualizing our daughters' and 'making it hard to raise wholesome children'.There is even a petition demanding that the advertising campaign be withdrawn and that the Bright Young Things line not target teenagers at all.This afternoon, Victoria's Secret responded to the complaints with a statement on its Facebook page, insisting that it has no plans to launch a line for college-age women.

 

 

'In response to questions we recently received, Victoria’s Secret PINK is a brand for college-aged women,' it read. 'Despite recent rumors, we have no plans to introduce a collection for younger women. 

 

 

'"Bright Young Things" was a slogan used in conjunction with the college spring break tradition.'

The level of anger surrounding the rumored line was huge though, with hundreds of parents threatening to boycott the chain.

One commenter wrote: 'You are selling out a generation of young women to make a buck with your "Bright Young Things" line. It is irresponsible and disgusting to market that level of sexually suggestive items to girls. As an adult, I will no longer be shopping in your store.'

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