Sex? Scandalous? Yes to both on ABC’s “Mistresses.”

By: American Decency Staff

Last week we alerted you to the premiere of a new ABC show “Mistresses.”  You should be able to guess from the title what this show is about. 

We were greatly encouraged to see the overwhelming response from you, our readers, in contacting the sponsors of “Mistresses” last week.  Advertisers’ inboxes were flooded with thousands of emails!

Please continue to stand with us as we keep the pressure upon the sponsors of this trashy show.

Take Action!  Click here to express your disgust to the advertisers empowering ABC’s “Mistresses.”

This is how ABC describes the show on its own website:  “Mistresses is a provocative and thrilling drama about the scandalous lives of a sexy and sassy group of four girlfriends, each on her own path to self-discovery.”

Sex?  Scandalous?  Yes to both on “Mistresses.”  However, there is nothing “thrilling” about committing adultery.  And destroying marriages and breaking vows does not equate to “self-discovery.”

“Mistresses” has been described by entertainment writers as a “guilty pleasure” – a term the show’s executive producer, Rina Mimoun, embraces, stating:  "I embrace the term because it is soapy …  Any time you take off your clothes a lot, you get a little guilty, so that's fine. We've got a lot of naked boys and girls running around, so it's a little guilty, but there's more to it than that."

Ad agencies and the entertainment industry tell us that “sex sells.”  Well, not everyone is buying. 

Millions of Americans are fed up with this type of salacious “entertainment” and are tuning out.  Numerous comments posted on ABC’s web page for the show “Mistresses” reveal viewers’ disgust.  Here are a few of those comments:

–          “I will not be watching this garbage, a show about mistress? Women who contribute to the decay of marriage, sorry ABC big failure here. The title alone turns me off. I am an avid watcher of ABC shows but this is one I will be skipping.”

–          “Way too much Sex in the first 30 min. WHY did it take 30 min to get to a story line. …”

–          “Disgusting premise. …”

–          “Really? A show about mistresses?? Speaking for me, I will NOT be watching this as I've already lived it in real life, and do not think this kind of behavior should be glorified. Do the writers/producers have any idea what kind of pain the person cheated on goes through? How dare you even think about putting this show on the air.”

–          “This show looks like such trash. Come on ABC, you can do better. I double the hope this show tanks!”

–          “I agree this concept is just really disgusting and not the type of morality we should be pushing onto kids, and this is coming from someone who is extremely liberal, I understand wanting to be edgy but this is just wrong.”

Take Action!  Click here to express your disgust to the advertisers empowering this trashy show.

Sponsors include:

McDonald’s
Kraft – Ritz crackers
K-Mart
Sears
Outback Steakhouse
Red Robin
Chevrolet
Old Navy
Calvin Klein
Walt Disney Pictures
Farmer’s Insurance
Capital One
Bayer – Midol
Dove lotion – Unilever
Tresemme shampoo – Unilever
Frutare ice cream bars – Unilever
Advil
Volkswagen
Samsung
Columbia Pictures
20^th Century Fox

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 American Decency Association is a member of the Evangelical Council for Financial Accountability.

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