J.C. Penney’s Fathers Day homosexual ad

By: American Decency Staff

Yahoo! Finance posted a story several weeks ago drawing attention to JC Penney's latest pro-gay advertisement campaign.  They are at it again! Please take this opportunity to let JC Penney know that you believe in the family unit as God designed it.  Click here. The ad features a gay "family" – two men playing with two children – with these words: "What makes Dad so cool? He's the swim coach, tent maker, best friend, bike fixer and hug giver — all rolled into one. Or two." How twenty-first century of JC Penney! All inclusive and stuff. It's just too bad that by featuring this homosexual couple they have insulted millions of us "traditional," i.e. "real," family people. We know that a family is not a mix-and-match combination of its components. It's  a man and a woman and any children they may have or take legal responsibility for. And, in case you skipped biology, that means you can only have one father. So why is JC Penney pandering to this four percent of the population by marketing to homosexuals rather than simply not encumbering itself in the culture war? From the Yahoo! Finance article: "The two dads ad has inspired a slew of comments across the Web. Most appeared to be supportive of J.C. Penney. One person wrote, 'I haven't shopped there in years. I'm about to change that!' Another posted ,'Kudos JCP. If I can get over my disdain for malls, I just might have to stop by your store now and then.' A Gawker commenter wrote, 'I'm pretty sure J.C. Penney did this on purpose to get more attention. Before the whole Ellen thing, when was the last time you heard about J.C. Penney, other than the fact that they were failing. Now they're getting all this free press. Smart move JCP!'… The mostly positive feedback is much needed by J.C. Penney. Several weeks ago, the retailer released quarterly earnings that sent its stock tumbling. Publicity. That four percent of the population and its supporters are  louder than we are. Recent polling by Gallup has found that 50% of Americans believe that gay marriage is morally acceptable compared to 48% who believe that it is morally wrong. However, gay marriage amendments to state constitutions have been passed in 42 states including North Carolina just last month. However, the margins by which these amendments pass (61% to 39% in North Carolina), have led many to question the accuracy of the polling. The hypothesis is that with the constant preaching of television stars, politicians, and public personalities denouncing "homophobia," those being polled are ashamed to admit to the pollster that they are opposed to gay marriage. Shame on us. This is the opinion of Ross Douthat, for one. " …opinion polling has consistently understated opposition to same-sex marriage since the issue rose to national prominence. Voters who say they support it when Gallup and other pollsters come calling can behave very differently in the privacy of the voting booth." Whether or not Douthat is correct in his analysis, Christians need to stand unashamed for the truths of God's Word which calls husbands to love their wives as Christ loves the church and for wives to submit to their husbands. And as Pastor Kevin DeYoung noted in a recent column, "as Christians we understand that the great mystery of marriage can never be captured between a relationship of Christ and Christ or church and church." Please take this opportunity to let JC Penney know that you believe in the family unit as God designed it. =============================================== To support our efforts please click here or mail your gift to American Decency Association (ADA), PO Box 202, Fremont, MI 49412. American Decency Association is a member of the Evangelical Council for Financial Accountability.

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