Well, Halloween is a big deal in the marketplace. Halloween is surpassed only by Christmas in terms of economic activity. Reporting in 2007, David J. Skal estimated: “Precise figures are difficult to determine, but the annual economic impact of Halloween is now somewhere between 4 billion and 6 billion dollars depending on the number and kinds of industries one includes in the calculations.” As of 2012, that total exceeded $8 billion.

Furthermore, historian Nicholas Rogers claims that “Halloween is currently the second most important party night in North America. In terms of its retail potential, it is second only to Christmas. This commercialism fortifies its significance as a time of public license, a custom-designed opportunity to have a blast. Regardless of its spiritual complications, Halloween is big business.”

Rogers and Skal have each produced books dealing with the origin and significance of Halloween. Nicholas Rogers is author of Halloween: From Pagan Ritual to Party Night. Professor of History at York University in Canada, Rogers has written a celebration of Halloween as a transgressive holiday that allows the bizarre and elements from the dark side to enter the mainstream. Skal, a specialist on the culture of Hollywood, has writtenDeath Makes a Holiday: A Cultural History of Halloween. Skal’s approach is more dispassionate and focused on entertainment, looking at the cultural impact of Halloween in the rise of horror movies and the nation’s fascination with violence.

Read More: http://www.albertmohler.com/2012/10/29/christianity-and-the-dark-side-what-about-halloween-4/