Cheerios and their assault on Biblical marriage

By: American Decency Staff

Supporters of traditional marriage in Minnesota are facing an unusual opponent in their fight to preserve normal marriage: Cheerios.  That’s right, arguably America’s best known cereal not only lowers cholesterol, it also lowers the moral standards of the community.

This, from business week: “General Mills said Thursday it opposes a proposed Minnesota constitutional amendment to ban gay marriage, the largest company in the state to come out against the measure so far.”

Click here to send a message to General Mills/Cheerios.

 

Ken Charles is the vice president of global diversity and inclusion for General Mills – a position which could only exist in this ridiculous politically correct culture – explained in his blog.  “We value diversity. We value inclusion. We always have  and we always will.”

Those are all fantastic values, but General Mills is a cereal company and no one is suggesting that they stop selling cereal to homosexuals, just that they not try to make moral decisions for the state in which they are based.

While it is certainly the company’s own business which interests they choose to support and contribute to, it is their customers business to decide whether or not to continue to buy their products, giving them money to pass on to those causes.

As spokesperson for the National Organization for Marriage Jonathan Baker notes, “You know, they had a chance to respect their customers, they had a chance to respect their employees, and frankly, as a publicly traded company, they had a chance to respect the diversity of their shareholders.”

Some would say that by coming out against the gay marriage amendment, they are respecting the diversity of their consumers, but, having done so, they have now taken sides in a culture war and have thus told the majority of their customers that they are morally misguided.

General Mills, no one expects you to make moral statements. Just sell us cereal.

Click here to send a message to General Mills/Cheerios.

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