Every year during the Super Bowl, companies find new clever and/or provocative ways to peddle their wares to the 95 million plus viewers who tune in each year. Every year, there is a new controversy over some new ad, whether it is wind blowing off a woman's clothes in a Doritos commercial, a woman stripping off her shirt to advertise GoDaddy.com, or Paris Hilton eating a Carl's Jr. BBQ Burger while washing a Bentley in her bathing suit (very little water or soap makes it to the car), it is abundantly clear that marketing strategists rely heavily on a not-so-secret weapon: sex sells. The Super Bowl has become just as famous for its line-crossing commercials as for its football. American Decency Association has always tried to encourage churches to deal with the important issue of pornography within their own congregations and to be careful in relation to church sponsored Super Bowl parties particularly because of the titillating ads. This Super Bowl Sunday, we are happy to report that some churches are taking that step to recognize this problem. This Sunday, 300 churches will celebrate "National Porn Sunday" which is not nearly as bad as it sounds. The organizing ministry, XXXchurch.com, explains that it is long overdue that churches begin the conversation on pornography and offer hope to those who are trapped in its lies. "Over 300 churches throughout the country have taken part in Porn Sunday. This is the chance to bring hope to those who are struggling with pornography. For some it is ludicrous to link three X's with church and for others it is long overdue. The one undeniable truth that can't be ignored is the blatant push for all things sexual in our society. Porn Sunday seeks to drive the conversation about pornography into our churches, families and lives." XXXchurch.com founder and the organizer of this campaign, Craig Gross, cites some statistics that bring pornography into the context of the Super Bowl. “It is estimated that 95 million will watch the Super Bowl, but research shows that 40 million Americans visit porn sites every day. The porn revenue is larger than the revenues of the professional football, baseball or basketball leagues in this country.â€Â XXXchurch.com speakers are coming via simulcast to churches holding National Porn Sunday Services as well as showing a video featuring several NFL players speaking out against pornography. This video includes a clip by Greenbay Packers defensive end Ryan Pickett who will be playing in the Super Bowl game. Let's pray that the outreach of this ministry, XXXchurch.com, and the examples of these athletes would encourage those who deal with the temptations of pornography this Sunday and would be a light in the darkness on the biggest day for advertising of the year. ========================================= Your support is important to our ability to make a difference. Donate online at: https://secure4.afo.net/ada/donate.php American Decency Association is a member of the Evangelical Council for Financial Accountability. American Decency Association Bill Johnson, President P.O. Box 202 Fremont, MI 49412 ph: 231-924-4050 www.americandecency.org http://www.twitter.com/billwjohnson
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