J.C. Penney’s “Fresh Recruits” ad

By: American Decency Staff

J.C. Penney’s is at it again. A friend of this ministry forwarded a recent advertising flier featuring images of pre-teen to very young teens scantily clad in revealing bikinis. The heading on the flier was “Fresh Recruits.â€Â Subtitle:  “We make it playful.  You make it fun.â€Â What does J.C. Penney mean by “fresh recruits?â€Â What do they mean by the words “We make it playful.  You make it fun?â€Â I may be naïve but I’m not totally stupid. J.C. Penney’s has been a mainstream corporation for many years.  This isn’t the first time by any means that Penney’s has slunk to using erotic images to draw shoppers, but to use these kinds of images of children with such alluring words needs to be met with response from those of you who share my righteous indignation over the sexualization of children. Disclaimer:  The following ad is made available for the purposes of helping you to see that our claim is legitimate and concerning.  For those of you who especially struggle with visual things, we urge you just to take our word for it. link: Contact J.C. Penney at this action link: click here: Or write: J.C. Penny Company, Inc. Myron Ullman, Chairman and CEO 6501 Legacy Drive Plano, TX  75024 Ph: 972-431-1000 Fx: 972-431-9140 Media Relations Darcie Brossart (972-431-3400) jcpcorp@jcpenneycom ADA is a ministry that is committed to standing against the tide of desensitization, accommodation to the above kinds of damaging, degrading assaults upon our children’s lives. I thought this a good time to highlight the meaning behind our logo.  I believe you will find it worth your reading. ADA’s logo: (1) the symbol of the cross, of course, represents the substitutionary death of Jesus Christ that sets us free from the bondages of sin and leads to our victory over the grave.  “Oh grave, where is thy victory. Oh death where is thy sting?â€Â The power of the cross, the Gospel.  The Gospel is the power of God to live with hope and boldness for Him. (2) the multiple lines criss-crossing horizontally and vertically represent the highways and byways of life – the increasing busyness of our culture.  Our ministry finds itself having a significant message of hope, truth, reconciliation and restoration to a world caught up in helter skelter living that is prone to substituting a lie for the truth. (3) the fish, the icthus.  During early Christianity, Christians were often put to death for practicing their faith, so they worshiped in secret places. A fish painted on the outside door of a house let other Christians know that they would be safe and welcome inside. (4) the fish points upward to the right not to the left. This world is not our home. We are strangers in a foreign land.  Increasingly, we recognize we are swimming  upwards against the tide – not conformed to this world. (5) the fish, representing believers in Christ, is on the cross.  We are called to join in the sufferings and afflictions of our Lord Jesus Christ.  As we see, in our beloved America the increasing diminishment of  faith, how can we not see that  true believers will increasingly experience scorn, mocking, belittlement, persecution?  The positioning of the fish on the cross speaks to that which more and more we will face. (6) the lines of white shining through the dark lines symbolizes our light shining in a darkened world.  Let your light shine.  We must not hide it! ============================================================== Your support is important to our ability to make a difference. Donate online at: https://secure4.afo.net/ada/donate.php American Decency Association is a member of the Evangelical Council for Financial Accountability. American Decency Association Bill Johnson, President P.O. Box 202 Fremont, MI 49412 ph: 231-924-4050 www.americandecency.org http://www.twitter.com/billwjohnson ====================================

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