When contacting advertisers makes a difference

By: American Decency Staff

Let me be right up front with you.  We find no joy in monitoring the trash of television shows and offering commentary on them!  Case in point – Family Guy’s last Sunday show:  “Terry Shiavo, the Musical.â€ÂÂ Â  See our webpage webcam at right Those that empower this trash need to hear from you otherwise they think nobody cares and they become increasingly careless in what they sponsor. The shows we choose to monitor are particular hurtful and degrading.  That’s why we monitor them and find the advertisers – so that we can let you know to try – at the very least – to slow down the flow of this trash. Many of you really do get it.  Quoting a couple of you: Email #1: “…Everywhere I look, immoral garbage is being force fed to the masses. All we are doing is opening the eyes of those who have scales blocking the truth in what they are seeing. …â€Â BM Email #2: bill, I just read your email, and the 2 comments about your staff watching family guy. i just want you to know that someone has to keep an eye on decency. i don't have tv, because of all the filth on it. if it weren't for people like you, i wouldn't know what is being aired. i want to voice my opinion about the indecency that goes on in our world, because if we don't, it will just get worse. i choose to not be polluted by having it come into my home, but you are doing a great justice by keeping us informed of what is going on around us. i will pray for your staff that is being exposed to all the filth, and pray they will not let it contaminate them. keep up the good work. i have a voice, and i will use it. thank you, and God Bless, cc A personal account: Earlier this week I personally called Sprint.  Time will tell but I truly felt that my call was received respectfully and professionally.  The proof will be in the pudding as the old saying goes. I was on the phone for at least 10 minutes.  I will add that our office staff and family use Sprint. We will be continuing to see what Sprint does with our expressions of concern.  As you know they were one of those targeted by our email earlier in the week.  See: http://bit.ly/bH6Oog http://bit.ly/cVyeUX Here is how Sprint is currently responding via email: Thank you for contacting Sprint. It is our policy at Sprint to make advertising decisions based on the demographics of the audience and not on the nature of the associated event or media broadcast, provided it does not promote racist, sexist or other offensive views.  Our goal is to reach our current and prospective customers through this venue; our advertising is not an endorsement for or against any particular cause, candidate or political viewpoint. We understand your disappointment in the advertising placement. I have  forwarded your feedback to the appropriate department for the necessary action.  Your feedback is important and we appreciate you taking the time to contact us. Sincerely, Katrina G. Sprint ADA note:  This is a typical say nothing much response.  The bottom line is keep on! Email them. Call them – express your disgust over the program – you have the details in our email that’s why we monitor it to give you fighting fodder. Here is how KFC (Yum Brands) is responding.  By the way, Yum Brands (KFC, Long John Silvers, A&W, Pizza Hut) have been sponsors of Fox’s trashy Sunday night shows for a long time.  We are going to renew our efforts to shed light upon them – prying them from empowering the trash of American Dad, Family Guy, Cleveland Show.  We need your help. KFC’s response letter James, I received your message below about KFC’s advertising in the Family Guy and I want to thank you for contacting us and providing feedback on network TV programming. Like many advertisers, we buy advertising time in a package consisting of a number of programs.  We have strict guidelines regarding the type of programming during which our commercials air and we continually monitor the content of those programs to ensure they meet our guidelines. We take your comments very seriously and appreciate that you contacted KFC. We understand that viewer opinions about the appropriateness of television programming vary widely, but we appreciate all feedback we receive. We will continue to evaluate program content as part of our advertising decision-making process and will keep your comments in mind during that process. Thank you again for sharing your viewpoint and thank you for being a valued KFC customer. We hope to see you in one of our restaurants again soon. Sincerely, Laurie Schalow KFC Corporate Your support is important to our ability to make a difference: donate online at: https://secure4.afo.net/ada/main.php?f=donate/display9 American Decency Association Bill Johnson, PresidentP.O. Box 202 Fremont, MI 49412 ph: 231-924-4050 www.americandecency.org http://www.twitter.com/billwjohnson

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