What Does the World Think of A&F’s Catalog?

By: American Decency Staff

WHAT DOES THE WORLD THINK OF A&F’S CATALOG? Abercrombie Bringing Back Its Flesh-Filled "Quarterly"â€Å½ – NBC New York (blog) In an effort to revive the brand, whose sales appear to be in a slump and whose image has been recently tarnished somewhat by employee complaints, Abercrombie & Fitch is reviving its racy A+F Quarterly, which was last published in 2003. When Sex Won't Sell Clothes — Abercrombie & Fitch Brings Its … – BNET Seemingly unfazed that he’s [ticking] off his shareholders, Abercrombie & Fitch (ANF) CEO Mike Jeffries continues to be a poster boy for the I-don’t-[care]-I’m-doing-what-I-please school of management. For his next trick, Jeffries is dusting off the old A&F Quarterly (remember the magazines full of naked dudes?) and trotting it out in time for back-to-school shopping. Racy A&F Quarterly Returnsâ€Å½ – RetailWire A&F Quarterly, Abercrombie & Fitch's controversial magalog described by some as "Playboy for tweens," is being relaunched after a seven-year absence. Retail Stock Abercrombie Banks on Sexy Catalog Sales – Investorplace.com High-end clothing retailer Abercrombie & Fitch (ANF) is testing the adage "sex sells" to see if that’s true even in periods of weak consumer spending. After suffering yet another drop in sales in May, the company is once again rolling out a racy magazine-style catalog that will sell for $10 in ANF stores to consumers age 18 and up Sex(y) Sells: Abercrombie Bringing Back Controversial Catalogâ€Å½ – BloggingStocks After seven long years, the risque quarterly featuring scantily clad young adults is being reinstated. And even though the catalog is ostensibly just marketing itself — advertising the clothes that the models are barely wearing — it will cost you $10. Abercrombie & Fitch To Resurrect Soft Core Catalog – The Consumerist …it wasn't just the photography that led to the publication being nicknamed the “Playboy of tweens.â€Â It was also criticised for allegedly favourable references to group sex, interviews with porn stars and other racy features, all of which were widely considered inappropriate content for tender young things, many as little as seven years old, who were part of A&F's core customer base. Abercrombie Resurrects Magazine, Homoerotic Ripped Naked Boys And Allâ€Å½ – QS (blog) Remember that black-and-white Abercrombie & Fitch Quarterly magazine from back in the day? That counter-intuitive, sell-clothes-with-models-wearing-no-clothes photo book? Well, it's back after a 7-year break, and it's just as naked as ever. See? It’s not just us. These are a few of the headlines and blog titles with sample quotes that pop up when you type in “Abercrombie and Fitch Catalog.â€Â Most commentators on this subject are wondering what in the world A&F is thinking. The argument that this catalog is pornography is over and we won. I think that “Playboy of tweensâ€Â title is quite apropos. The only question that remains is how long it will take to convince A&F that this is a bad idea. Take a minute and let A&F hear from you either by clicking on the link below or by writing your own words. (see contact information below) https://americandecency.org/take_action_form.php?msg_id=42 Abercrombie & Fitch Co. Michael Jeffries, CEO 6301 Fitch Path New Albany, OH  43054 E-mail:  abercrombie@abercrombie.com ================================ Your support is important to our ability to make a difference: donate online at: Donate online: https://secure4.afo.net/ada/donate.php American Decency Association Bill Johnson, President P.O. Box 202 Fremont, MI 49412 ph: 231-924-4050 www.americandecency.org www.twitter.com/billwjohnson

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