Another Super Bowl has come and gone and along with it the momentary buzz about the yearly Super Bowl ads. For the most part, advertisers steered away from the blatant, sexualized ads of previous years. In recent years, commercials such as the Miller Beer sleazy “cat-fightâ€Â ad featuring mud-wrestling, bikini clad women and Pizza Hut’s erotic display of Jessica Simpson were becoming the typical degrading device to capture attention.
While this year’s line-up of commercials was certainly not devoid of crudeness and lewdness, most ads were not overtly erotic. Perhaps advertisers are finally learning that women watch the Super Bowl, too! Of course there were exceptions – most notably GoDaddy.com’s lame ads featuring race car driver Danica Patrick. The basic theme of GoDaddy’s demeaning ads changes very little from year to year. Each SuperBowl the company trots out a similar ad consisting of buxom women tearing off their blouses to reveal cleavage pouring out of a GoDaddy emblazoned tank top and urging viewers to go to their website to see more. With no attempt at creativity, GoDaddy goes for the gutter and takes viewers with it.
Another ad which fell back on the tired theme of using sex to sell was Motorola. Their ad featured a woman in a bubble bath taking nude pictures of herself and “sextingâ€Â them across the Internet. Numbers of men are shown receiving and reacting to her pornographic pictures.  As the rampant practice of “sextingâ€Â among teens is raising great concern among parents and authorities, and as the harmful consequences that result are reported on frequently in news stories detailing damaged lives and reputations and even suicides, Motorola should show greater responsibility in promoting such a vile practice.
Other Super Bowl ads, while not overtly sexualized, resorted to crude humor and fostered sexist stereotypes – both of women and men.   Men portrayed as idiots, women portrayed as domineering nags. Nauseating ads with men in underwear was the theme of Levi’s Dockers, Internet search service KGB, and the sophomoric Career Builder ad featuring the unappealing view of men and women dressed only in their underwear at work for “casual Fridayâ€Â.  What is it about the Super Bowl that makes advertisers think that all Americans will respond to is stupid, slapstick humor and bathroom jokes? A little more creativity and a lot less crudity will go a long way in capturing the respect and loyalty of American consumers.
Contact Motorola and let them know their “sextingâ€Â ad is irresponsible and offensive.
You can also contact Motorola at the address below.
Motorola, Inc.
Greg Brown  – President, Co-CEO
Sanjay Jha – Co-CEO
1303 E. Algonquin Rd.
Schaumburg, IL 60196
Phone:Â 847-576-5000
Fax:Â 847-576-5372
Toll Free:Â 800-262-8509
========================================== Thanks for standing with us: Donate online: https://secure4.afo.net/ada/main.php?f=donate/display9 American Decency Association P.O. Box 202 Fremont MI 49412 *American Decency Association is a member of the Evangelical Council for Financial Accountability.*
Another Super Bowl has come and gone and along with it the momentary buzz about the yearly Super Bowl ads. For the most part, advertisers steered away from the blatant, sexualized ads of previous years. In recent years, commercials such as the Miller Beer sleazy “cat-fightâ€Â ad featuring mud-wrestling, bikini clad women and Pizza Hut’s erotic display of Jessica Simpson were becoming the typical degrading device to capture attention.
