“Gilly Hicks” the cheeky cousin of A&F

By: Steve Huston

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Can you believe this? A&F is at it yet AGAIN — see their new brand of T-s.

Yet, this is nothing compared to their weblink in their recent online marketing email.

DISCLAIMER:  The following picture is an A&F link and is more of the nature that we once saw in A&F catalogs – highly pornographic.

http://www.gillyhicks.com/gh/index.html#/DIVISION/HOME/

For those of you who have followed our ministry for a number of years, you are aware of our campaign against the pornographic advertising schemes of Abercrombie & Fitch in the early 2000s.  With your help, we made an impact on Abercrombie & Fitch and A&F stopped the production of their quarterly so-called “catalog” which featured dozens of photos of fully nude youth erotically posed, including the implications of group sex.

A&F has never completely rid themselves of provocative advertisements and so we continue to monitor the company and make it known when they start going down that path again.  In our last newsletter we made readers aware of a topless, sexually explicit wall display within A&F stores.

We are not naïve.   A&F is driven by profits.  Their change in advertising did not come due to a sudden concern for our youth, but only by a loss of profits resulting from the growing boycott we promoted.

In the light of A&F’s recent financial reports, one wonders if these disgusting t-shirts mentioned above are a desperate attempt to draw customers by reverting to their pornographic ways.  This is a company that must be held accountable.

See:
https://americandecency.org/
WHAT CAN YOU DO?

(1) PRAY FOR A&F decision makers.
(2) If you have recently purchased A&F (Hollisters) clothing, take it back – express your concern – and ask for your money back.
(3) Discuss A&F with your youth. Variety of issues surrounding this:
a. Christians. Do we identify with Christ and His love and righteousness?

Or do we identify with Satan and his works of deception, darkness –
tugging at us to identify with flesh, being on the edge, titillating?

b. Boycotting. It’s a good thing to have convictions.  To believe so much in what is good, right, honoring that you make a full-hearted decision not to align with a company and/or product that goes against your conviction – even if others could care less.

4) Please pray that many of us will seek God for greater passion for personal purity and holiness. That God will raise up numbers of us who are indignant over things such as what Abercrombie & Fitch is doing.

Pray that many others will take a stand by speaking out directly at
their local stores – young and older alike.

CONTACT A&F

MICHAEL JEFFRIES, CHAIRMAN AND CEO
TO EMAIL A&F
www.abercrombie.com

Abercrombie & Fitch
Michael Jeffries, Ceo
6301 Fitch Path
New Albany OH 43054
614-283-6500
or 888-856-4480
Fax:614-283-6710

The Abercrombie & Fitch corporation
includes three companies – Abercrombie & Fitch, Abercrombie and Hollister Co.
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A word from the past

“… Here is the reason why we have a moral breakdown in every area of life. The titanic freedoms which we once enjoyed have been cut loose from their Christian restraints and are becoming a force of destruction leading to chaos. And when this happens, there really are very few alternatives. All morality becomes relative, law becomes arbitrary, and society moves toward disintegration. In personal and social life, compassion is swallowed up by self-interest. …”   Dr. Francis A. Schaeffer

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Oops. We stand corrected. A board member kindly asked me recently. “Doesn’t the match challenge run through September 30 not September 15 as we have been publishing?”

She was right! We are thankful for our board members.

With 50 of you giving a gift of approximately $60.  we will yet make our challenge.
Please help put us over the top.

Match Grant Challenge — with 19 days yet to go.

Here are the details of this important challenge.

1.  it must be new money–from someone who hasn’t given in 2008 or 2009.   Or, any amount given in 2009 which was more than what someone gave in 2008.  E.g. donor gives $400 in 2008 but cumulatively gives $1000 in 2009 by the end of the match period, we will match $600
2.  we will match up to $15,000
3.  the funds must be received between June 15 and September 30.

https://secure4.afo.net/ada/main.php?f=donate/display9

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American Decency Association
Bill Johnson, President
P.O. Box 202
Fremont, MI 49412
ph: 231-924-4050
https://americandecency.org
http://www.twitter.com/billwjohnson

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