Advertising list for the Sports Illustrated Swimsuit Edition

By: Chris Johnson

Highlights and concerns:

Harley-Davidson has a reputation of being a corporation that stays clear of pornography, gambling, abortion, drugs in their affiliations and financial connections. Yet here Harley is again advertising in SI Swimsuit Edition. Harley also advertised in 2005, 2007 and now 2009.

Contact: Harley-Davidson

Harley-Davidson, Inc.
Jeffrey Bleustein – Chairman
3700 W. Juneau Ave.
Milwaukee, WI 53208
Phone: 414-342-4680
Fax: 414-343-8230

Sample Letter:

Dear …

I am appalled that your company advertised in Sports Illustrated Swimsuit Edition. This magazine is nothing more than a phony version of Playboy and its sole purpose is the pornographic exhibition of women for the pleasure of men.

You have helped empower a magazine that degrades, desensitizes, addicts and is lust producing.

There are many others like me. They don’t appreciate companies that promote illicit sex. Many of your competitors chose not to advertise in SI Swimsuit. That speaks volumes to me.

I seek an apology and urge you to stop using your advertising dollars in ways that are destructive to our families and society.

Sincerely,

=================
The entire advertising list can be found at:
https://americandecency.org/main.php?f=updates_new/2009/February/02.10a.09

Advertising and content trends:

2008 and 2009 SI Swimsuit Editions:
A few comparisons —

Advertisements:
2008 – 50 ads in 225 pages
2009 – 37 ads in 178 pages

photos
2008 – 26 topless
2009 – 13 topless

The following companies that advertised in 2008 did not advertise in 2009

Zune
Gillette
Pernod Ricard liquor
Calvin Klein
Sprint
Craftsman tools (sears)
Lifestyles condoms
Samsonite luggage
Callaway golf
Suzuki
Foot Locker
Yamaha
Schick
Honda
Stetson cologne
California Almonds
AT&T
Marc Ecko
Peak antifreeze
Jack in the Box restaurants
Redman tobacco
Columbia sportswear
Wrangler jeans
Head and Shoulders
San Diego visitors bureau
DaSani water – Coca-Cola
Razr2 phones
Corona
Taco Bell
Alterna eyewear
Godiva chocolate
Diamond is Forever

Repeat advertisers – did advertise in 2008

Pontiac
Old Spice
Chaps
Evan Williams whiskey
Perry Ellis
Jack Daniels
Rockport
Match.com
Axe
Budweiser
Giorgio Armani
Canadian Club
Dodge
GMC
Jeep
Ford
Abilify
Wrigley

Other commentary:
https://americandecency.org/main.php?f=updates_new/2009/February/02.11a.09

https://americandecency.org/main.php?f=updates_new/2009/February/02.11.09

=================
To donate online:
https://americandecency.org/folder.php?f=donate

American Decency Association
Bill Johnson, President
P.O. Box 202
Fremont, MI 49412
ph: 231-924-4050
https://americandecency.org

---