Advertisers for the 2009 Sports Illustrated Swimsuit Edition

By: Chris Johnson

Sample Letter:

Dear …

I am appalled that your company advertised in Sports Illustrated Swimsuit Edition. This magazine is nothing more than a phony version of Playboy and its sole purpose is the pornographic exhibition of women for the pleasure of men.

You have helped empower a magazine that degrades, desensitizes, addicts and is lust producing.

There are many others like me. They don’t appreciate companies that promote illicit sex. Many of your competitors chose not to advertise in SI Swimsuit. That speaks volumes to me.

I seek an apology and urge you to stop using your advertising dollars in ways that are destructive to our families and society.

Sincerely,

Advertisers: General Motors, Arby’s, Chyrsler, Toyota…

Wendy’s/Arby’s Group, Inc. – Arbys
Roland Smith – President, CEO, and Director
1155 Perimeter Center West
Atlanta, GA 30338
Phone: 678-514-4100
Toll-free: 888-514-0924
Fax: 212-451-3134
website link

Otsuka America, Inc. – Abilify
Hiromi Yoshikawa – Chairman and CEO
1 Embarcadero Center, Ste. 2020
San Francisco, CA 94111
Phone: 415-986-5300
Fax: 415-986-5361

ASICS America Corporation – Asics shoes
Mr. Richard Bourne – President and COO
29 Parker, Suite 100
Irvine, CA 92618
Toll-free: 800-678-9435
Fax: 949-453-0292
consumer@asicsamerica.com

Unilever United States, Inc. – Axe – Body Deodorant
Michael Polk – President
700 Sylvan Ave
Englewood Cliffs, NJ 07632-3113
Phone: 212-888-1260
Fax: 212-318-3600
mike.haines@unilever.com

Bridgestone Americas, Inc. – Bridgestone Tires
Mark Emkes – Chairman and CEO
535 Marriott Dr.
Nashville, TN 37214
Phone: 615-937-1000
Fax: 615-937-3621
website link

Anheuser Busch Companies, Inc. – Budweiser
Thomas Santel – President and CEO
One Busch Place
St. Louis, MO 63118-1852
Phone: 314-577-2000
Fax: 314-577-2900
website link

Brown-Forman Corporation – Canadian Mist whiskey
Paul Varga – Chairman and CEO
850 Dixie Hwy.
Louisville, KY 40210
Phone: 502-585-1100
Fax: 502-774-7876
Brown-Forman@b-f.com

Polo Ralph Lauren Corporation – Chaps
Ralph Lauren – Chairman and CEO
650 Madison Ave.
New York, NY 10022
Phone: 212-318-7000
Fax: 212-888-5780
CustomerAssistance@RalphLauren.com

The DIRECTV Group, Inc. – DIRECTTV
Chase Carey – President, CEO, and Director
2230 East Imperial Hwy.
El Segundo, CA 90245
Phone: 310-964-5000
Fax: 310-535-5225

Wm. Wrigley Jr. Company – Eclipse Gum
William Wrigley Jr. – Chairman
410 N. Michigan Avenue
Chicago, IL 60611
Phone: 312-644-2121
Toll-free: 800-974-4539
Fax: 312-644-0097
website link

Heaven Hill Distilleries, Inc. – Evan Williams whiskey
Max Shapira – President
1064 Loretto Rd.
Bardstown, KY 40004
Phone: 502-348-3921
Fax: 502-348-0162
website link

Giorgio Armani Corporation – Giorgio Armani products
Bridget Ryan Berman – CEO
114 5th Ave., 17th Fl.
New York, NY 10011
Phone: 212-366-9720
Fax: 212-366-1685

Harley-Davidson, Inc.
Jeffrey Bleustein – Chairman
3700 W. Juneau Ave.
Milwaukee, WI 53208
Phone: 414-342-4680
Fax: 414-343-8230

Hershey Foods Corporation – Ice Breakers Gum
David West – President, CEO and Director
100 Crystal A Drive
Hershey, PA 17033-0810
Phone: 717-534-4200
Toll-free: 800-539-0261
Fax: 717-534-6760
website link

Brown-Forman Corporation – Jack Daniels whiskey
Paul Varga – Chairman and CEO
850 Dixie Hwy.
Louisville, KY 40210
Phone: 502-585-1100
Fax: 502-774-7876
Brown-Forman@b-f.com

Perry Ellis International, Inc – Jantzen
George Feldenkreis – Chairman and CEO
3000 NW 107th Ave.
Miami, FL 33172
Phone: 305-592-2830
Fax: 304-594-2307
sales@jantzen.com

Mars, Incorporated – M&M’s
John Franklyn Mars – Chairman
6885 Elm Street
McLean, VA 22101
Phone: 703-821-4900
Fax: 703-488-9678
website link

Match.com, LP – Match.com
Jim Safka – CEO
8300 Douglas Ave., Ste. 800
Dallas, TX 75225
Phone: 214-576-9352
Fax: 214-576-9470
liz.entwistle@match.com

Perfetti Van Melle USA, Inc. – Mentos
Ronald Korenhof – President and CEO
3645 Turfway Rd.
Erlanger, KY 41018-0190
Phone: 859-283-1234
Fax: 859-283-1316
info@it.pvmgrp.com

V.F. Corporation – Nautica
Eric Wiseman – Chairman, President and CEO
105 Corporate Center Blvd.
Greensboro, NC 27408
Phone: 336-424-6000
Fax: 336-424-7631
corporate_communications@vfc.com

Procter & Gamble – Old Spice Products
Alan G. Lafley – Chairman, President, and CEO
1 Proctor & Gamble Plaza
Cincinnati, OH 45202
Phone: 513-983-1100
Fax: 513-983-9369
website link

Product Partners LLC – P90X
President
8383 Wilshire Blvd.
Beverly Hills, CA 90211-2425

Perry Ellis International, Inc – Perry Ellis clothing
George Feldenkreis – Chairman and CEO
3000 NW 107th Ave.
Miami, FL 33172
Phone: 305-592-2830
Fax: 304-594-2307
website link

White Rock Distilleries, Inc. – Pinnacle vodka
President
21 Saratoga Street, PO Box 1829
Lewiston, ME 04241
Toll-free: 800-287-6462
Fax: 207-783-8409

Kraft Foods Inc. – Planters Nuts
Irene B. Rosenfeld – CEO
Three Lakes Drive
Northfield, IL 60093
Phone: 847-646-2000
Fax: 847-646-6005
website link

Sanofi-aventis – Plavix
Timothy Rothwell – Chairman
55 Corporate Drive
Bridgewater, NJ 08807
Phone: 908-243-4000
Toll-free: 800-981-2491
Fax: 908-243-6483

Reebok International Ltd – Rockport shoes
David Baxter – President and CEO
1895 J. Foster Blvd.
Canton, MA 02021
Phone: 781-401-5000
Fax: 781-401-7402
corporate@reebok.com

Spirits Marque One LLC – Svedka vodka
Guillaume Cuvelier
598 Madison Avenue, Floor 4
New York, NY 10022-1731
Phone: 212-838-8383
Fax: 212-838-8360

Unleash Your Mind Products – Thoughtfreegolf.com
Cherri Prince
16304 Rock Lake Drive
Odessa, FL 33556
cherri@thoughtfreegolf.com

Intuit Inc. – TurboTax
Brad Smith – President, CEO, and Director
2632 Marine Way
Mountain View, CA 94043
Phone: 650-944-6000
Toll-free: 800-446-8848
Fax: 650-944-3699
website link

Verizon Communications – Verizon Wireless
Ivan Seidenberg – Chairman and CEO
140 West St.
New York, NY 10007
Phone: 212-395-1000
Toll-free: 800-621-9900
Fax: 212-571-1897
catherine.t.webster@verizon.com

DaimlerChrysler – Dodge Vehicles
Robert Nardelli – Chairman and CEO
1000 Chrysler Drive
Auburn Hills, MI 48326
Phone: 248-576-5741
Toll-free: 800-992-1997
Fax: 248-576-4742

Toyota Motor Sales, USA Inc. – Toyota Vehicles
Yukitoshi Funo – Chairman and CEO
19001 S Western Avenue
Torrance, CA 90509-2991
Phone: 310-468-4000
Fax: 310-468-7800
website link

Nissan North America, Inc.
Carlos Ghosn – President and CEO
1 Nissan Way
Franklin, TN 37067
Phone: 615-725-1000
Fax: 615-725-3343
website link

General Motors Corporation – GMC Vehicles
G. Richard Wagoner Jr. – Chairman and CEO
300 Renaissance Center
Detroit, MI 48265-3000
Phone: 313-556-5000
Fax: 248-696-7300
website link

Ford Motor Company – Ford Vehicles
Alan Mulally – President, CEO & Director
1 American Road
Dearborn, MI 48126-2798
Phone: 313-322-3000
Toll-free: 800-555-5259
Fax: 313-845-6073
website link

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