Pop Tarts: Victoria’s Secret to Alter ‘Super Sexy’ Image

By: Steve Huston

A larger number of visitors on our web page were being noted yesterday.

We discovered an article on FoxNews discussing our ongoing concern regarding the explicit nature of Victoria’s Secret.

Quoting:

” … But recently, the brand’s ultra-sexy image has come under fire with feminist and Christian groups such as puritypeople.com and americandecency.org, which have promoted boycotts against Victoria’s Secret.

Amid sliding sales, CEO Sharen Turney admitted earlier this year that VS had become ‘too sexy’ and had forgotten its ultra-feminine audience. …”

“A VS insider told Pop Tarts that the panty professionals are altering their image to be a less steamy and a little more appealing to those who actually wear the cotton coverings — females. …”
http://www.foxnews.com/printer_friendly_story/0,3566,415644,00.html
So what’s the big deal?

(1) Often Victoria’s Secret displays are, indeed, pornographic.
Pornography defined as material created for the purposes of eliciting a sexual response.

(2) Many people don’t desire to have their moral sensibilities assaulted by cleavage and breasts and glaringly erotic images from nearly nude sexualized models.

(3) Victoria’s Secret is highly invasive. With little to no regard for community standard, VS experiments with that standard of decency pushing the envelope little by little without concern for families and children.

(4) Shoppers, for a variety of reasons, are largely silent when they come upon such displays. I witnessed recently an example of this. A woman viewed a display and had a few words with her adult son complaining about the pornographic nature of a particular display. Did she go in and tell the manager? No.

(5) Unfortunately, generally speaking, telling the manager does little to no good. That’s the experience of many well meaning individuals. Try speaking to a Victoria’s Secret store manager sometime and/or to Victoria’s Secret headquarters. As with Abercrombie & Fitch – in years past – it is an exercise in futility.
Unfortunately, the same can be said for expressing concern to the mall manager. These efforts, though, need to be exerted anyway.

(6) Ultimately though, when there is no remedy from the mall manager or from the local Victoria’s Secret manager or Victoria’s Secret headquarters. The only thing that the local mall will ultimately understand is public pressure as in a public rally or public boycott.

Is it worth it? Absolutely. It’s just such a shame we have to exert time, energy and resources to engage them with public pressure. It’s unfortunate that these corporations won’t listen to conscience. But for the most part, their leadership teams are more concerned with monies than with upholding community standard.

Nonetheless, there are some encouraging words coming out of Victoria’s Secret. Words, though, aren’t actions. We will continue monitoring these outlets and will “keep on keepin’ on.

American Decency Association
Bill Johnson, President
P.O. Box 202
Fremont, MI 49412
ph: 231-924-4050
www.americandecency.org

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