Advertiser results and synopsis of Victoria’s Secret Fashion Show

By: Steve Huston

Personal note:

Our Internet provider had server issues throughout most of the day yesterday so we failed to get the advertiser results out to you regarding CBS’s Victoria’s Secret Fashion Show aired on Wednesday night at 10:00 pm (EST). We are back up and running today!!

Below is our synopsis and a link to the advertisers.

Victoria’s Secret president, Sharen Turney – who nearly a year ago called Victoria’s Secret “too sexy” and promised a “return to ultra-feminine” – appeared briefly on last night’s Victoria’s Secret “Fashion” Show stating that: “This year for Victoria’s Secret it’s all about the return to glamour.”

Well, last night’s lingerie show was perhaps somewhat less erotic than shows of years past. It seemed that there were fewer shots of bare bottoms “clad” only by the string of a thong; not all of the models were spilling cleavage over their barely-there lingerie. Yet the fact is: it was still a lingerie show; there was still way more skin instead of clothing – including partially bare-bottoms and breasts. The poses and the camera shots panning up the models’ bodies were all intended to foster a sexual response.

While we can be pleased by a slight lessening of the eroticism, last night’s program was far from “feminine”. There is nothing feminine in women parading half naked for the pleasure of men. Should we be satisfied if Victoria’s Secret throws a bone to those put off by their eroticism and tones things down a wee bit? Should we be happy that bare bottoms may have been shown perhaps fewer than 10 times as opposed to dozens?

The first section of the show seemed designed to capture the attention of the (male) viewer, opening with a parade of the most erotic displays of the night – lots of leather and skin.

Also disturbing was a section devoted to Victoria’s Secret’s “Pink” line of lingerie which is geared toward teens. Models dressed in lingerie, but alluding to students in their attire: wearing tube socks, tennis shoes, schoolgirl-look skirts, etc. – and of course bare skin. Victoria’s Secret luring in young girls to buy their message of eroticism and false feminity.

With a few notable exceptions – such as VISA, KFC, Bayer Corporation – major advertisers stayed away from sponsoring last night’s lingerie show. Victoria’s Secret ads filled up ad time – running 7 times within the hour.

Below is a complete list of those companies sponsoring the Victoria’s Secret show.

https://americandecency.org/main.php?f=updates_new/2008/December/12.03a.08

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American Decency Association
Bill Johnson, President
P.O. Box 202
Fremont, MI 49412
ph: 231-924-4050
https://americandecency.org

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