Advertiser list of Sports Illustrated Swimsuit 2008

By: Steve Huston

"… And the fact that mainline companies such as Taco Bell, General Motors, Ford, and Pontiac choose to support this (SI Swimsuit) with their advertising dollars should cause us to exercise our calling to be 'salt and light'. We urge you to contact the corporations who align their name with pornography. …"Personal note regarding SI Swimsuit Edition 2008. First of all – a look back to 2007 — We note that a number of advertisers from 2007 did not advertise in 2008. Advair, Bacardi Rum, Cobra Golf Clubs, DirectTV, Discover Card, Harley Davidson, Heiniken, Irish Spring Soap, Levi's, McDonalds, Paramount Pictures, Skecher Shoes, Subway, Toyota, Verizon Wireless, Wolverine Boot We were particularly pleased to see several withdraw from advertising as we had especially targeted them in 2007. I include McDonalds, Harley Davidson, Wolverine Boot. To express your appreciation see: https://americandecency.org/main.php?f=updates_new/2008/February/02.18b.08 However, there is also bad news and the advertisers that advertise in Sports Illustrated are bad news — Especially troubling are corporations who not only endorse this magazine with their advertising dollars, but also stoop to the same level by incorporating bikini-clad models and eroticism into their ads. These corporations included GMC, Pontiac, AT&T, Dasani water, Honda, Budweiser. GMC was one of the worst culprits with a very seductively posed bikini model. The fine print of the ad talks about the perfection they demand from their vehicles – not accepting “close to perfectionâ€Â. The ad’s erotic display of the model, spread across two pages, points out her imperfections – a freckle and a “pointyâ€Â elbow. This ad grossly objectifies women – implying she is not acceptable because of her "flaws". Honda’s ad urges viewers to download and customize a SI Swimsuit calendar. Dasani water has a four-page pullout of a close up view of a model’s body with the caption – “Make your mouth water.â€Â For a listing of advertisers who sponsored the SI Swimsuit issue, along with a sample letter, click on the link below. https://americandecency.org/main.php?f=updates_new/2008/February/02.08a.08 We offer this analysis: "… Starting with the topless woman on the cover, SI gets to the real purpose of the issue – the pornographic exhibition of women for the pleasure of men. Page after page reveals erotically displayed young women in, at the most, barely there bikinis. Each lust-producing pornographic pose reinforces the message to ogling men and boys that women are nothing more than sexual objects to be used. And wives and young girls, whose husbands or fathers bring home this issue, are given the message that to be loved they must degrade themselves and that their worth is dependent upon their body and bust size. …" ==================================== "… Here is the reason why we have a moral breakdown in every area of life. The titanic freedoms which we once enjoyed have been cut loose from their Christian restraints and are becoming a force of destruction leading to chaos. And when this happens, there really are very few alternatives. All morality becomes relative, law becomes arbitrary, and society moves toward disintegration. In personal and social life, compassion is swallowed up by self-interest. …" Dr. Francis A. Schaeffer ================== If you think our efforts are worthy, would you please support us with a small gift? Thank you for caring enough to get involved. https://americandecency.org/folder.php?f=donate

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