A mall employee’s complaint and JC Penney

By: American Decency Staff

I received a letter from a mall employee who stated why don't you ever go after JC Penney, …, … Well, we have before. We are today. Victoria's Secret uses eroticism front and center in the mall. If VS gets a free pass, then others think it is acceptable to advertise in a similar way. Penneys placed a large advertising flier in area Sunday newspapers this past weekend. My wife brought it to my attention. Having been a customer of Penneys over the years – especially in earlier years – she was very fond of the manner in which Penneys marketed their products with modesty in mind. As some of you know, Penneys manner of advertising has dramatically changed over these years. Every now and then we hear from individuals who are disgusted by their in your face advertising. I'm making available for you a few examples of what I'm talking about. This is not necessary in a family newspaper. I'd like you to join with me in letting Penneys hear from hundreds of us. Remind them that enough is enough. They need to be more responsible than this. Here is the link and below is a sample letter to assist you in your writing. As always, it is best if you use your own words. Click here Sincerely, Bill Johnson Sample letter: Dear Sirs: Why do you find it necessary to use scantily clad images of women in your advertising fliers? I align my shopping dollars with companies that are sensitive to moral sensibilities not to those who use eroticism to sell. I urge you to exercise greater responsibility in how you advertise your products. Parents should not have to guard their children and teens from the Sunday newspaper. How you advertise will impact my future purchasing decisions. Sincerely, ——————— Contact: J.C. Penney Corporation, Inc. Myron Ullman III – Chairman and CEO 6501 Legacy Drive Plano, TX 75024-3698 Phone: 972-421-1000 Fax: 972-431-1362 Email: jcpcorpcomm@jcpenney.com ======================== "… Here is the reason why we have a moral breakdown in every area of life. The titanic freedoms which we once enjoyed have been cut loose from their Christian restraints and are becoming a force of destruction leading to chaos. And when this happens, there really are very few alternatives. All morality becomes relative, law becomes arbitrary, and society moves toward disintegration. In personal and social life, compassion is swallowed up by self-interest. …" Dr. Francis A. Schaeffer American Decency Association Bill Johnson, President P.O. Box 202 Fremont, MI 49412 ph:231-924-4050 fax:231-924-1966 https://americandecency.org

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