Victoria’s Secret Pink Line. Harmless? Yeah right.

By: American Decency Staff

Referencing Victoria Secret's latest catalog ".. A quick perusal through the 188-page doorstopper reveals marketing no longer directed at his wife but teen girls, if not tweens, contributing to what my colleague labels the continuing 'slutification of America.' …" Philadelphia Inquirer Personal note: I regularly monitor Victoria's Secret window displays. Naively I had always felt a sense of relief when VS displayed their so called 'pink line' rather than their regular fare – cleavage in your face. Naive was the word but no longer. I was giving Victoria's Secret the benefit of the doubt. "… The holiday Victoria's Secret catalogue arrived the other day because nothing quite says Christmas like a Very Sexy® Infinity Edgeâ„¢ Snow Leopard convertible push-up bra with Gel-Curveâ„¢. How do we know it's Very Sexy®? Because it's written all over the bra, subtlety being anathema to the company. A colleague immediately hid the catalogue of supermodels busting out all over, not so much from his 16-year-old son as his 13-year-old daughter. A quick perusal through the 188-page doorstopper reveals marketing no longer directed at his wife but teen girls, if not tweens, contributing to what my colleague labels the continuing 'slutification of America.' Victoria's Secret's Pink line, launched in 2004, has bloomed into a $1 billion brand. The company publicly promotes Pink to college kids, but dog prints, slumber party pj's, sweats aping soccer attire, camis and panties in ice cream-cone packaging suggest a decidedly younger demographic. Have we mentioned that there are dress-up dolls 'plush and pretty for the ultimate girly-girl?' Sure, that's what every college sophomore desires. The catalogue features a 'supermodel pj party,' vixens in sequined bras and flannel bottoms – right, that frequent combo – without a cigarette, champagne bottle or Leonardo DiCaprio in the photo. Pink is the Joe Camel of thongs. The line is advertised in YM and Teen Vogue magazines, which boast 12-17 aspirational demographics. The success is in the bottoms. All you need to do is count the number of teens with 'Pink' plastered on their rears, the word in the VS world being more suggestive than simply being a 'girly-girl.' What kind of parents are paying for these clothes, which give strangers the pleasure of reading their daughters' keisters? …" http://www.philly.com/philly/entertainment/columnists/20071031_Karen_Heller___Naughty_-_and_definitely_not_nice.html See for yourself: https://americandecency.org/main.php?f=updates_new/2007/November/11.08a.07 Take Action: (1) Don't spend a single dollar with Victoria's Secret or its subsidiaries (2) Urge others to do the same. Contact us for a Victoria's Secret bumper sticker and display it in a prominent place – like your bumper. "Victoria's Dirty Secret: PORNOGRAPHY" "Victoria: Keep Your Secrets Covered" Call or email us at: 1-888-733-2326 or email: kimberly@americandecency.org (3) CONTACT VICTORIA'S SECRET and speak out locally where concerns exist — Victoria’s Secret Grace A. Nichols 4 Limited Pkwy. East Reynoldsburg, OH 43068 Phone: 614-577-7000 Fax: 614-577-7047 email: http://www2.victoriassecret.com/html/custsrvc/contact/comments/ Email service@victoriassecret.com The Limited (owns Victoria's Secret, Bath & Body Works, White Barn Candle Company, Express) Leslie Wexner, CEO Three Limited Parkway Columbus, OH 43230 800-756-4449 SAMPLE LETTER TO VICTORIA'S SECRET Dear Modesty, public civility and decency remain character qualities that millions of American mothers and fathers uphold and strive to instill in their children. We cherish our youth. We work hard to provide good examples, attempting to teach them to discern between good and bad – right and wrong – decent and indecent. We are alarmed, undermined, and upset when we take our family to the local mall and are confronted with incredibly aggressive sexual advertising on Victoria's Secret window and wall displays and mannequins. Your public advertisements are offensive and obnoxious. I urge you to discontinue your use of erotic, pornographic wall and window displays in mall stores, in your publications, and television ads. I await your response as I determine the course of action I anticipate having to take. Sincerely, (4) What about your mutual funds? ***GROWTH FUND OF AMERICA INC ***INVESTMENT COMPANY OF AMERICA ***WASHINGTON MUTUAL INVESTORS FUND ***OAKMARK SELECT FUND ***OAKMARK FUND ***HARTFORD CAPITAL APPRECIATION FUND ***FUNDAMENTAL INVESTORS INC ***VANGUARD 500 INDEX FUND ***RS INVESTMENT TRUST-VALUE FUND ***JP MORGAN MID CAP VALUE FUND If you have investments in any of the following 10 mutual funds then you have dollars supporting Victoria's Secret (Limited Brands). You may want to consider transferring to THE TIMOTHY PLAN -morally screened mutual funds that have zero tolerance for investments in Victoria's Secret or any other company linked to pornography or anti-family entertainment. You can contact www.timothyplan.com or call them at 1-800-846-7526. Much more could be said and should be. We need to stand up and oppose pornography wherever we find it because as we don't, toxic, degrading, life-destroying pornography will be in our face as it is in Europe. A pornographic environment helps create an atmosphere of tolerance, amorality, godlessness, sexual irresponsibility, decadence, societal reprobation …. Is fighting pornography at your local mall irrelevant? Is speaking up against indecency at the checkout counters trivial? Is writing letters to advertisers unworthy of your attention? Is perfecting holiness in the fear of God old-fashioned? Let's encourage one another and strengthen one another to be more like our Lord and Savior Jesus Christ. American Decency Association Bill Johnson, President P.O. Box 202 Fremont, MI 49412 ph: 231-924-4050 https://americandecency.org Match Grant. We received this gracious offer from an anonymous donor. "… I would like to again offer a $15,000 matching grant to anyone who hasn't given since 12/31/05 or to anyone who gives more than what they gave in 2006 (e.g. if they gave $1,000 in '06 and gave $1500 in '07, we will match the $500 increase as long as it was given between 9/10/07-12/31/07). We will match these gifts received from 9/10/07 through 12/31/07." Help us meet this challenge. Thanks so much – https://secure4.afo.net/ada/main.php?f=donate/display9 ***************************

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