Thanks to those who wrote Hardees

By: American Decency Staff

A special thanks to those of you who wrote Hardee’s. It you haven’t yet contacted them, we urge you to do so today.Here’s the deal expressing concern about Hardee’s We received the following: Good Morning…. The other evening we were watching the local TV station…..when a commercial for Hardee’s new thick burger came on the screen. It was the most seductive commercial we’ve ever seen, and was thankful that our ‘young’ viewers were not in the room (our grandchildren). Are there any boycotts to date on this company?? If not, there should be….” Neosho, Mo. Our comment Hardee’s current pornographic ad features a scantily clad blond rolling on the floor “advertising” patty melt featuring sexualized movements, eroticized chewing, the invitation to run your fingers through her hair, to touch her …. Pornography, again, is defined by Websters as material created for the purposes of eliciting a sexual response. Thus, the description of the ad as a pornographic ad. Hardee’s is a hamburger business catering to family yet they consistently have used sex to try to sell their product. What one of you wrote to Hardee’s Dear Mr. Puzder, You obviously don’t care what tactics you use to sell your hamburgers. It’s unfortunate, because these sleazy Hardee’s ads are the very reason I won’t buy your hamburgers. Your refusal to clean up your commercials will cost you business. Smart businessmen pay attention to that. Draw your own conclusion here. You’ve lost my business, and that of many other people who care what children see on TV. In the long run, you will lose. Too bad you refuse to see it. Indianapolis, IN Former customer What Hardee’s is writing in response — Thank you for taking the time to share your comments with us. It is never our intention to offend anyone and we regret that you were displeased with our advertising promotion. Rest assured, your feedback is important to us and is taken to the highest levels within the organization for review. Thank you again for taking the time to contact us. Sincerely, Tim Hardee’s Guest Response On the Web at Contact Hardee’s Personal note: We personally have avoided Hardee’s since 2003. This information further strengthens our view that Hardee’s is not worthy of our purchasing dollars. Some of you will recall that the CEO, Mr. Andrew Puzder, was personally responding to our emails regarding the pressure that he was experiencing over their Paris Hilton ads. Try his email address below. Contact CKE Restaurants Call and leave a voice message at: 1-877-799-STAR (7827) CKE Restaurants, Inc. Andrew Puzder, CEO and President 6307 Carpinteria Avenue, Suite A Carpinteria, CA 93013 Toll Free: 800-422-4141 Email: Hardees at it again American Decency Association Bill Johnson, President P.O. Box 202 Fremont, MI 49412 PH: 231-924-4050

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