Divesting from Limited Brands

By: American Decency Staff

Help send a message to Victoria's Secret in this shopping season and with the VS Fashion Show coming up soon — "… We have divested $36,000 from Limited Brands and urged our financial counselor to alert other investors …." A reader of our alerts and bulletin insert — July 18, 2006 On May 15, 2006 our email alert was entitled: "Mutual Funds and Victoria's Secret?" In a letter written on July 10, 2006 an individual from West Michigan wrote: Thanks for your suggestion re. investments that include Victoria's Secret. We have divested $36,000 from Limited Brands and urged our financial counselor to alert other investors. Regards. G.V. Repeating: If you have investments in any of the following 10 mutual funds then you have dollars supporting Victoria's Secret (Limited Brands). You may want to consider transferring to THE TIMOTHY PLAN -morally screened mutual funds that have zero tolerance for investments in Victoria's Secrets or any other company linked to pornography or anti-family entertainment. You can contact www.timothyplan.com or call them at 1-800-846-7526. ***INVESTMENT COMPANY OF AMERICA ***WASHINGTON MUTUAL INVESTORS FUND ***GROWTH FUND OF AMERICA INC ***OAKMARK SELECT FUND ***OAKMARK FUND ***HARTFORD CAPITAL APPRECIATION FUND ***FUNDAMENTAL INVESTORS INC ***VANGUARD 500 INDEX FUND ***RS INVESTMENT TRUST-VALUE FUND ***JP MORGAN MID CAP VALUE FUND Contact and let them know what that you are divesting and why: Victorias Secret Stores Inc. – Victoria's Secret Grace A. Nichols – President and CEO 4 Limited Parkway Reynoldsburg, OH 43068 Phone: 614-577-7000 Fax: 614-577-7047 http://www2.victoriassecret.com/html/custsrvc/contact/comments/ The Limited Leslie Wexner, CEO Three Limited Parkway Columbus, OH 43230 800-756-4449 Take Action: (1) Don't spend a single dollar with Victoria's Secret or its subsidiaries (2) Urge others to do the same. Contact us for a Victoria's Secret bumper sticker and display it in a prominent place – like your bumper. "Victoria's Dirty Secret: PORNOGRAPHY" "Victoria: Keep Your Secrets Covered" Call or email us at: 1-888-733-2326 or email: kimberly@americandecency.org The Limited (owns Victoria's Secret, Bath & Body Works, White Barn Candle Company) Leslie Wexner, CEO Three Limited Parkway Columbus, OH 43230 800-756-4449 SAMPLE LETTER TO VICTORIA'S SECRET Dear Modesty, public civility and decency remain character qualities that millions of American mothers and fathers uphold and strive to instill in their children. We cherish our youth. We work hard to provide good examples, attempting to teach them to discern between good and bad – right and wrong – decent and indecent. We are alarmed, undermined, and upset when we take our family to the local mall and are confronted with incredibly aggressive sexual advertising on Victoria's Secret window and wall displays. Your public advertisements are offensive and obnoxious. I urge you to discontinue your use of erotic, pornographic wall and window displays in mall stores, in your publications, and television ads. I await your response as I determine the course of action I anticipate having to take. Sincerely, Important: Please forward to me copies of your letters and keep me informed of your communications via call or email. Thanks! bjohnson@americandecency.org Lastly, Match Grant. We received this gracious offer from an anonymous donor. "… I would like to again offer a $15,000 matching grant to anyone who hasn't given since 12/31/05 or to anyone who gives more than what they gave in 2006 (e.g. if they gave $1,000 in '06 and gave $1500 in '07, we will match the $500 increase as long as it was given between 9/10/07-12/31/07). We will match these gifts received from 9/10/07 through 12/31/07." Help us meet this challenge. Thanks so much – https://secure4.afo.net/ada/main.php?f=donate/display9 American Decency Association Bill Johnson, President P.O. Box 202 Fremont, MI 49412 ph: 231-924-4050 https://americandecency.org

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