Sample letter: Dear …. As you advertise on this program, your corporate dollars foster cultural polluting themes – adultery, pornography as acceptable, fornication, sex between adult and youth. It's your choice obviously. However, as you advertise on "Desperate Housewives", you've lost my respect and my dollars. Please do the right thing: Discontinue sponsoring programming that erodes basic standards of civility and time-honored standards of decency. Sincerely, Advertiser list includes: McDonalds, Burger King, Target, Wal-Mart… McDonalds Corporation Andrew McKenna Sr. – President McDonalds Plaza Oak Brook, IL 60523 Phone: 630-623-3000 Toll-free: 800-244-6227 Fax: 630-623-5004 website link Applebees International, Inc. Lloyd L. Hill – Chairman, President, and CEO 4551 W. 107th Street, Suite 100 Overland Park, KS 66207 Phone: 913-967-4000 Fax: 913-341-1694 ca.diraimo@applebees.com Burger King Corporation John W. Chidsey – CEO 5505 Blue Lagoon Drive Miami, FL 33126 Phone: 305-378-3000 Fax: 305-378-7262 jchidsey@whopper.com Wyeth – Advil Robert A. Essner – Chairman, President, and CEO 5 Giralda Farms Madison, NJ 07940-0874 Phone: 973-660-5000 Fax: 973-660-7026 pr@wyeth.com Apple Computer, Inc. – Apple Computer Steven P. Jobs – CEO and Director 1 Infinite Loop Cupertino, CA 95014 Phone: 408-996-1010 Fax: 408-974-2113 lfox@apple.com AT&T Corp. – AT&T William J. Hannigan – President One AT&T Way Bedminster, NJ 07921 Phone: 908-221-2000 Fax: 908-532-1675 website link Procter & Gamble – Bounty – Papertowels Alan G. Lafley – Chairman, President, and CEO 1 Proctor & Gamble Plaza Cincinnati, OH 45202 Phone: 513-983-1100 Fax: 513-983-9369 website link Procter & Gamble – Crest Products Alan G. Lafley – Chairman, President, and CEO 1 Proctor & Gamble Plaza Cincinnati, OH 45202 Phone: 513-983-1100 Fax: 513-983-9369 website link Mattel, Inc. – Fisher Price Robert A. Eckert – Chairman and CEO 333 Continental Boulevard El Segundo, CA 90245-5012 Phone: 310-252-2000 Fax: 310-252-2180 LOreal USA, Inc. – Garnier Products Jean-Paul Agon – President and CEO 575 5th Avenue New York, NY 10017 Phone: 212-818-1500 Fax: 212-984-4999 mzajac@us.loreal.com Intel Corporation Paul S. Otellini – President, CEO and Director 2200 Mission College Boulevard Santa Clara, CA 95052-8119 Phone: 408-765-8080 Toll-free: 800-628-8686 Fax: 408-765-9904 website link Marathon Ashland Petroleum LLC – Marathon Gary Heminger – President 539 S. Main St. Findlay, OH 45840 Phone: 419-422-2121 Procter & Gamble – Olay Products Alan G. Lafley – Chairman, President, and CEO 1 Proctor & Gamble Plaza Cincinnati, OH 45202 Phone: 513-983-1100 Fax: 513-983-9369 website link Procter & Gamble – Pantene Pro-V Alan G. Lafley – Chairman, President, and CEO 1 Proctor & Gamble Plaza Cincinnati, OH 45202 Phone: 513-983-1100 Fax: 513-983-9369 website link T-Mobile USA, Inc. – T-Mobile Robert P. Dotson – President and CEO 12920 SE 38th Street Bellevue, WA 98006 Phone: 425-378-4000 Toll-free: 800-318-9270 Fax: 425-378-4040 website link Target Corporation Robert J. Ulrich – Chairman and CEO 1000 Nicollet Mall Minneapolis, MN 55403-2467 Phone: 612-304-6073 Toll-free: 800-440-0680 Fax: 612-696-3731 website link Universal Pictures Rick Finkelstein – President and COO 100 Universal City Plaza Universal City, CA 91608 Phone: 818-777-1000 Fax: 818-866-3600 website link Visa International Christopher Rodriques – President and CEO 900 Metro Center Blvd. Foster City, CA 94404 Phone: 650-432-3200 Fax: 650-432-7436 globalmedia@visa.com Wal-Mart Stores, Inc, – Wal-Mart H. Lee Scott Jr. – President 702 SW Eighth Street Bentonville, AR 72716-8611 Phone: 479-273-4000 Fax: 479-273-4053 website link Warner Bros. Entertainment Inc. Alan Horn – President 4000 Warner Boulevard Burbank, CA 91522 Phone: 818-954-6000 Fax: 212-954-7667 American Honda Motor Co., Inc. – Honda Vehicles Koichi Kondo – President and CEO 1919 Torrance Boulevard Torrance, CA 90501-2746 Phone: 310-783-2000 Fax: 310-783-2110 Toyota Motor Sales, USA Inc. – Toyota Vehicles Yukitoshi Funo – President 19001 S Western Avenue Torrance, CA 90509-2991 Phone: 310-468-4000 Fax: 310-468-7800 website link Toyota Motor Sales, USA Inc. – Lexus Vehicles Yukitoshi Funo – President and CEO 19001 S Western Avenue Torrance, CA 90509-2991 Phone: 310-468-4000 Fax: 310-468-7800 website link Ford Motor Company – Ford Vehicles Alan Mulally – President, CEO & Director 1 American Road Dearborn, MI 48126-2798 Phone: 313-322-3000 Toll-free: 800-555-5259 Fax: 313-845-6073 website link General Motors Corporation – Chevrolet Vehicles – Local Advertisers G. Richard Wagoner Jr. – Chairman and CEO 300 Renaissance Center Detroit, MI 48265-3000 Phone: 313-556-5000 Fax: 248-696-7300 website link Triarc Companies, Inc. – Arby's – Local Advertisers Mr. Nelson Peltz – Chairman and CEO 280 Park Avenue New York, NY 10017 Phone: 212-451-3000 Fax: 212-451-3134 website link
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