Author: Steve Huston  


This is still America. A couple of the great blessings of living here are that one has the right to free speech, free enterprise, and the list of our freedoms goes on and on. We even have the right to ignore the dangerous consequences of our actions regarding free enterprise—enter Target.

In April of 2016 Target initiated a transgender bathroom policy which allows men and women to ignore their biological, God-determined gender, and to use the bathroom of their choice, ignoring the safety of their customers. As a matter of fact, since this dangerous policy at Target was announced almost two years ago, dozens of women and children have been victimized by male predators inside Target (and other) stores.

This is America; Target had every right to change their bathroom policy, putting women and children at risk. They had every right to support less than 1% of the American public, putting them at odds with a majority of their financial base. In return, American shoppers have every right to choose where they will spend their purchasing dollars and every right to not shop where their wives and daughters may not be safe. The American public also has every right to encourage their friends and family members to either shop or not shop where such dangerous bathroom policies are implemented. (By the way, Walgreens has also implemented this dangerous transgender bathroom policy, putting their customers at risk.)

Being America, Target even has every right to continually deny that their bathroom policy is affecting their bottom line. But, as AFA writes: “The Street reported in its story, ‘Here’s Why Investors Don’t Like Target's Earnings Report,’ how Target ‘missed on fourth-quarter earnings and saw its key gross profit margin come under pressure.’ After the announcement, Target shares ‘plunged 4.3 percent in pre-market trading.’”

Target willfully refuses to recognize how 1.5 million people signing the AFA Target boycott and many others turning away from unsafe bathrooms might result in a steady decline of the bottom line. Even after spending money on renovations and offering discounts, this chain store is still struggling.

Make a difference by sending a message to Target and other stores that refuse to protect your daughters, wives, and children:

1. Keep the commitment to no longer shop at Target if you are one of the 1.5 million who have signed the pledge

2. Sign the #BoycottTarget pledge, if you haven’t already.

3. Encourage family and friends to sign the pledge, too, as boycott numbers climb over 1.5 million.   

4. Voice your concerns on Target’s Facebook page.  

5. Call Target to politely let its executives know you’ve signed the #BoycottTarget pledge—Guest Relations, (800) 440-0680, option 1, then 1 again.

6. Call Walgreens to politely let its executives (CEO Stefano Pessina) know you’ll be getting your prescriptions and other products from stores who care about protecting their customers. Their Customer Service number is 1–877-250-5823.  And/or voice your concerns on their Facebook page as well.

To support our efforts please click hereor mail your gift to American Decency Association (ADA), PO Box 202, Fremont, MI 49412. 

American Decency Association is a member of the Evangelical Council for Financial Accountability. 


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